People on average spend more time watching online videos than looking at images or reading text. Video accounts for more than 75% of all online traffic. Meaning, that if you are on the internet you are probably watching a video. Video is highly popular in the world of digital marketing. Whether you are catering to the market by supplying promotional videos or striving to become a professional video maker the following tips on how to make professional videos will help.
For a beginner the process of making professional video may be intimidating but it isn’t all that frightening. Here are some practical tips that you can employ to help you produce your first quality video.
Plan the video content in advance
- You must outline your goal first. What are you trying to accomplish? Are you attempting to pull in customers to your website? Is there something new that you wish to convey to the audience? Define all your goals before starting up.
- It is important to identify your target audience because it is going to decide what you are going to shoot. Your script will be based on this, and so will the actual shooting and editing. It is crucial that you determine where you are going to distribute it.
- Exploit the emotional quotient. Emotions direct crowds whether they should buy your video, share your content or subscribe to your channel.
Pick backdrop carefully
Your choice of background will determine what kind of video you are going to produce. This will also decide your audience and your goals. You can shoot with either:
- Real backdrops
- Fake backdrops
Pick the right camera equipment
You can buy a high quality camera and if you are not able to afford one you can borrow a camera from a professional
Use lighting judiciously
Lighting is important and the following conditions are ideal as they are natural for outdoors
- Outdoor shoot if it is a cloudy day
- Shoot one hour after the sunrise
- Shoot one hour before sunrise
- Pick a spot or room that receives plenty of natural light. Preferably a room with multiple windows
- You can add additional lighting such as table lamps or ceiling lights
Shoot the film in parts
- Shoot the film in segment so you remember everything clearly and giving yourself further opportunity to improvise, edit or reshoot.
- Short takes give you more flexibility in post-production work such as unwanted takes
Sharpen up composition rules
- Follow rule of the thirds strictly, the 3×3 grid will enable you to place characters ideally
- Do not leave much space over the subject’s head, but at the same time do not cut off the head altogether
- In Close up shots if you are in need to cut off space let it be the top of the head of the character, not the chin.
You can get further detailed tutoring from coaching videos online made by professional video makers and mentors of business coaches. Contact Rene to learn professional video making.